When the music of the films is considered, however, Hitchcock’s
efforts to distance himself from Bond become moot. Both productions
stressed the importance of music to the success of the films from the
start.
The 1960s was a decade of pop scores and Universal wanted
Hitchcock to conform, requesting soundtracks with the success of A
Hard Day's Night rather than the commercial failure of the Bernard
Herrmann-scored Marnie 34.
Through the use of a pop score, whether purely out of studio pressure
or of his own egotistic volition, Hitchcock was adopting one of the
most Bondian elements to his film that he possibly could 35.
Beginning with Dr. No (1962), producers
Harry Saltzman and
Albert R. Broccoli worked the production and promotion of the film
music into
the
promotion
of the film itself, partially because of restricted promotional rights
dictated by Ian Fleming and partially because of the unknown status
of their leading actor, Sean Connery.
By writing a pop song for every film to be marketed both
with
and separately
from
the
films,
and
by creating a distinctive theme repeated in every film, composer John
Barry ensured that the musical formula of Bond served as a product
trademark 36.
Composer
John Barry
Just as the Bond films follow a set formula, the music
in each Bond film follows a similar predictable and repeated
pattern, established
in From Russia with Love but perfected with the third
Bond film Goldfinger.
In order to remain dependable but not banal, the set formula
varies from film to film, with different arrangements of the
theme to match contemporary musical styles and a new title song
for each film 37.
Within each film, however, are the same four basic musical elements:
-
the James
Bond theme, found in the opening credits (and often with
the four-note Bond Motif)
-
the 007 theme, “a driving syncopated
march” used
usually in large scale battles
-
the title song which functions
as either a love motif or an action motif
-
The
sheer repetition of the formula causes the elements
of the films (especially the Bond Theme
but also the independently marketed title
song)
to
become completely
lodged into the spectator’s mind so that the
audience leaves associating the film and its characters
with the
music; this was
the primary objective
in scoring the films and ultimately produced chart-topping
records and singles 39.
"From Russia With Love" by John Barry and Lionel Bart, performed by
Matt Munro