Advertisement Through Music

The scene in which Roger is force to drive while intoxicated is an example of how music and images can convey a world of advertisement. Hitchcock reintroduces the “fandango”, which is used in the beginning of the film, within this scene sequence.

Bernard Herrmann describes his fandango piece as “A kaleidoscopic orchestral fandango designed to kick off the exciting rout which follows…the crazy dance about to take place between Cary Grant and the world.”[7] When it is used in the drunk driving (clip) scene, this “dance” provides a comic side to the quite dangerous and deathly rout Grant takes.